A NEW ANGLE
FortyFive Degrees officially opened on June 7, 2008.
Named for the odd angle at which Mass Ave meets College Ave, FortyFive Degrees is encased with uniquely angled walls, odd shaped seating areas, and tubular light pendants, all of which add to the theme. As with the design, the owner Bill Pritt also wanted an even greater focus on food and drink quality which had contributed to his previous success in the food and beverage industry. FortyFive Degrees quickly became an anchor on Mass Ave and one of Indy’s most popular destinations resulting in consistent sales growth since its opening. Bill Pritt continues to find was to improve the business by updating food menus, increasing liquor, wine, and beer selections, expanding the hours of operation, and adding new DJ’s to the entertainment line up. FortyFive Degrees has become famous for its half-price martini night on Thursday and half-price sushi on Sunday.
In order to protect the significant investment he made in FortyFive Degrees, Mr. Pritt purchased all of its property and the adjoining retail space on October 23, 2009. Looking to fill the 3 adjoining retail spaces that were unoccupied and unfinished Mr. Pritt began to consider opening up additional businesses.
In June of 2010 Bill opened a unique frozen yogurt and coffee shop concept which he named YogüLatte (yogulatte.com). YogüLatte offers high quality coffee, delicious pastries, unique beverages, and self serve frozen yogurt priced by weight. Once again, Mr. Pritt created a hit attracting thousands of customers every week and contributing significantly to community revitalization efforts. YogüLatte now has three Indianapolis locations and continues to offer the concept as a franchise to prospective operators.
As the company continues to grow, Bill Pritt stays current on industry trends while remaining focused on key business and life principles his late Grandfather is credited for instilling in him. It is these principles that contributed to his 20+ years of industry success and therefore, Bill named Heritage Entertainment, Inc. in his honor.